Brand

Two marks, one steward. Logos and lockups for Yuqin Chen's portfolio and for CommenHers, with voice and imagery direction for both.

Wordmark

Yuqin portfolio

Primary — cream
Yuqin Chen
Cormorant Garamond 600 · -0.02em · last name in caramel
Inverse — ink
Yuqin Chen
On #241c18 · accent unchanged
Single color — caramel
Yuqin Chen
For on-brand reversed use — drop the accent split on colored backgrounds
Full name
Chen Yufei (雨飞)
Resume / formal contexts · family name first · Chinese name in brackets at 500 weight
Logo

CommenHers

CommenHers logotype
CommenHers on bone
CommenHers on green
Icon only
Icon on dark
Icon bone

Clear space = 1× the mark's x-height on every side. Prefer the icon-only lockup in square avatars; prefer the wordmark in linear contexts (headers, receipts, email sign-offs).

Person

Portrait

Yuqin Chen

One portrait. One person. Used once.

The hero portrait appears exactly once on the portfolio — next to the display hero. Do not repeat it in the footer, the About section, or any social share card.

Crop: 4 : 5.15 · Tone: warm daylight, no filters, no black/white conversion · Border-radius: 28px in the hero card, 20px in the chapter-guide preview.

Photography

CommenHers imagery

Product · neutral set
Product · on-model fabric
Detail · material close-up
Community · maker at work
Studio · warm daylight
Runway · editorial

Warm daylight, natural color, gentle contrast. Allow hands, stitches, tool-marks to show. Avoid cool tones, pure-white seamless, or flat-lay studio gloss.

Voice

Copy style

Yuqin

✓ "I'm a penultimate-year communication management student with a strong interest in how stories are translated into brand systems."

✓ "The portfolio is intentionally quiet — this lets the work carry the weight."

✗ "Let's build something amazing together! 🚀"

✗ "Passionate · Driven · Results-focused"

CommenHers

✓ "Where upcycling becomes a lifestyle for all."

✓ "Commenhers works with local makers to transform discarded textiles into objects people use every day."

✗ "Revolutionary zero-waste ecosystem of next-gen textile solutions."

✗ "Join the movement! 🌱💚"